Pepsi in Soviet Movies
Pepsico was one of the few Western firms, which had managed to gain wide access to the Soviet market. Therefore, its soft drink Pepsi became a symbol of consumerism in Soviet mass culture. I know at
least three instances of Pepsico’s product placement in feature films of the Red Empire.
«Карантин» (Quarantine, directed by Ilya Frez,
produced by Gorky Film Studios, …