Have a Snake
Sometimes, a sincere desire to cordially receive foreigners leads to funny situations. In the former USSR, newly independent states’ people …
Sometimes, a sincere desire to cordially receive foreigners leads to funny situations. In the former USSR, newly independent states’ people …
In the world as a global village, we should exert a
maximum awareness of the cultural diversity. Today, rich information resources are at our disposal. It is not difficult to consult them, if one faces ambivalent moments of intercultural cooperation.
This is especially applicable to big business and politics.

Famous Hollywood actor Richard Gere brilliantly played in The
Cotton Club (directed by Francis Ford Coppola, produced by American Zoetrope, 1984)and
Pretty Woman (directed by Garry Marshall, produced by Touchstone Pictures, 1990). The
former portrays a jazzman with criminal connections and the latter actually promotes prostitution. But, few moviegoers in the West know that these feature films were preceded by
…
Pepsico was one of the few Western firms, which had managed to gain wide access to the Soviet market. Therefore, its soft drink Pepsi became a symbol of consumerism in Soviet mass culture. I know at
least three instances of Pepsico’s product placement in feature films of the Red Empire.
«Карантин» (Quarantine, directed by Ilya Frez,
produced by Gorky Film Studios, …