qurantine
qurantine

Pepsi in Soviet Movies

Pepsico was one of the few Western firms, which had managed to gain wide access to the Soviet market. Therefore, its soft drink Pepsi became a symbol of consumerism in Soviet mass culture. I know at
least three instances of Pepsico’s product placement in feature films of the Red Empire.

«Карантин» (Quarantine, directed by Ilya Frez,
produced by Gorky Film Studios, …